Rooted in a family history within the luxury jewellery and watch industry, Ovique brings together traditional expertise, established industry connections and a contemporary approach to fine jewellery. Based in the heart of Mayfair, we offer a personal and discreet experience, whether you are discovering a special piece, exploring the value of your jewellery or arranging a private consultation.
At Ovique, we believe fine jewellery represents memories, milestones, craftsmanship and, in many cases, a family history of its own. With a background rooted in the luxury trade, our approach combines an appreciation for exceptional jewellery with an understanding of the importance of trust, discretion and personal service.
Our Services
Fine Jewellery
Diamond rings, earrings, bracelets and necklaces, each chosen with an appreciation for quality, design and timeless elegance.
Our Services
Jewellery Valuations
Being developed around recognised professional appraisal practices, with clear, carefully researched information suited to the purpose of each valuation.
Our Services
Luxury Timepieces
Drawing on our family’s established experience in the luxury watch industry, we assist with enquiries about prestigious timepieces and individual sourcing.
Our Services
Private Consultations
A discreet, appointment-led experience from our Mayfair location, so you can discuss your requirements in a personal and comfortable setting.
The story of Ovique begins long before the name itself. For years, the Campbell family has been involved in the luxury jewellery and watch industry, developing a strong understanding of fine jewellery, prestigious timepieces and the importance of building lasting relationships within the trade.
Through the family’s established business, Luxury Times London, based in Mayfair, founder Alexa Campbell was introduced to the industry from a young age. Surrounded by diamonds, gemstones and luxury watches, Alexa developed an early appreciation for craftsmanship, quality and the stories behind individual pieces.
Beginning her involvement in the family business as a teenager, she gained practical experience of the luxury market, learning firsthand about jewellery, timepieces, client relationships and the attention to detail the industry requires.
It was this background, together with a desire to create something of her own, that inspired the founding of Ovique. Alexa envisioned a business that would honour her family’s history while introducing a fresh perspective to fine jewellery and professional valuation services.
Joined by her mother, Karen Campbell, Ovique has grown into a mother-and-daughter venture built on shared values, personal relationships and a genuine appreciation for the jewellery industry. Together, they are building a business that combines the foundations of an established family trade with a contemporary approach to luxury.
30Years of family heritage
2Generations
W1SHanover Square, Mayfair
Meet the Team
A mother-and-daughter venture
Founder & Creative Director
Alexa Campbell
Having grown up immersed in the luxury jewellery and watch industry, Alexa developed a passion for fine jewellery and diamonds from an early age. Her involvement in the family business began in her teenage years, giving her practical experience of the luxury market and an understanding of quality, authenticity and client trust.
With a vision to establish her own name within the industry, Alexa founded Ovique, combining her family background with a modern approach to fine jewellery, branding and client experience. She is undertaking professional education in jewellery appraisal and valuation practice, and oversees the direction of Ovique, from its identity and collections to its long-term development.
Director of Jewellery & Client Relations
Karen Campbell
Working alongside her daughter, Karen plays an important role in the development of Ovique, bringing a considered and personal approach to the business. With a background connected to the family’s involvement in the luxury jewellery and watch industry, she shares an appreciation for fine jewellery and trusted client relationships.
Her role focuses on client care, private consultations and making sure every interaction reflects the values Ovique was founded on. Karen is also undertaking professional education in jewellery valuation practice, developing her knowledge alongside Alexa.
Together, Alexa and Karen are creating a business that feels approachable yet refined, combining family values with the standards expected in luxury jewellery.
Fine Jewellery
Timeless pieces. Personal significance.
Our approach to fine jewellery is centred on quality, craftsmanship and enduring design. Whether you are celebrating a milestone, choosing a meaningful gift or adding to a personal collection, we aim to make the experience thoughtful and enjoyable.
Diamond Rings
From elegant solitaires to distinctive diamond designs, pieces selected for their beauty, quality and timeless appeal.
Earrings
Diamond and gemstone earrings suited to both everyday elegance and special occasions.
Bracelets
Refined bracelets, including classic diamond tennis bracelets and contemporary designs.
Necklaces & Pendants
From understated diamond pendants to statement pieces, designed to complement individual style.
Personal Jewellery Sourcing
Searching for something particular?
Through our established industry connections, we can help with individual jewellery enquiries. Whether you have a specific design, gemstone or occasion in mind, we would be glad to discuss it.
Jewellery can hold considerable financial, personal and sentimental significance. Understanding its value is an important part of protecting, managing and making informed decisions about the pieces you own. Our valuation offering is being developed alongside recognised professional training in jewellery appraisal, with an emphasis on accuracy, transparency and individual attention.
For insurers
Insurance Valuations
Establishes an appropriate replacement value for jewellery or timepieces, taking into account the relevant replacement market and the circumstances of the item.
For estates
Probate Valuations
For jewellery forming part of a deceased person’s estate, considering the appropriate market and basis of value for estate administration.
For decisions
Market Valuations
An informed opinion of an item’s value within a specified market, taking account of condition, quality, comparable evidence and demand.
For enquiries
Jewellery & Watch Assessments
We welcome enquiries about diamonds, gemstones, antique and contemporary jewellery, and luxury timepieces.
Our approach
We believe every piece deserves individual consideration. Depending on the purpose and nature of the enquiry, the process may involve examining the item, documenting its characteristics, considering relevant market evidence and preparing an appropriate written report.
We aim to give you a clear understanding of the process, the information required and the service available before proceeding.
Alexa and Karen are currently undertaking professional training in jewellery appraisal and are not yet qualified IRV valuers. The qualifications and professional responsibility of the individual carrying out and signing any formal valuation will be confirmed before an appointment is accepted.
An Example of Our Work
The valuation certificate
Every valuation is set out in a clear, written certificate. This example is an insurance valuation for a princess-cut diamond ring in hallmarked 18 carat white gold, with fourteen round brilliant diamonds set along the shoulders.
A full description of the piece: cut, carat weight, colour, clarity and metal
Details of any additional stones and the total diamond weight
A photograph of the item for your records
The estimated retail replacement value, in figures and in words
The purpose of the valuation and what the figure does and does not represent
Support from Ovique if you ever need to make an insurance claim
Choosing jewellery or discussing a treasured possession deserves time, care and individual attention. Our appointments in Mayfair are arranged in advance, so each client receives the attention their enquiry deserves, whether you are purchasing fine jewellery, discussing a valuation or making a sourcing enquiry.
Yes. Ovique operates on an appointment-led basis, allowing us to provide a personal and discreet service.
Where are you based?
We are based in Hanover Square, Mayfair, London W1S 1HS.
Can you help me find a particular piece of jewellery?
Yes. We welcome individual sourcing enquiries and can discuss your requirements using our connections within the jewellery trade.
What types of jewellery can I enquire about?
Diamond and gemstone jewellery, including rings, earrings, bracelets, necklaces and selected antique or contemporary pieces.
What is the difference between an insurance valuation and a market valuation?
An insurance valuation considers an appropriate replacement value for insurance purposes, while a market valuation considers the value of an item in a particular market. The figures can differ because they serve different purposes.
How do I arrange a valuation?
Contact us with details of the item and the purpose of your enquiry. We will explain the available service, the process and any relevant fees.
Can I enquire about a luxury watch?
Yes. Our family background includes extensive involvement in the luxury timepiece industry, and we welcome enquiries about selected watches.
Our Philosophy
Rooted in heritage. Defined by trust.
Our values are shaped by our family’s history, our appreciation for exceptional craftsmanship and our commitment to meaningful client relationships. We believe luxury should feel personal, knowledge should be shared with clarity, and every client should be treated with discretion and care.
Contact
We would love to hear from you
Whether you are enquiring about fine jewellery, valuation services or a private consultation, the Ovique team would be delighted to help.
